Brief
CHALLENGE When Network acquired Complex Magazine, the mandate was clear but daunting: transform a media powerhouse known for culture-defining storytelling into an integrated commerce platform without losing its editorial soul. The challenge was to seamlessly weave shopping into the Complex ecosystem—making commerce feel native, not intrusive. SCOPE & PROCESS I led a complete ground-up redesign of the Complex Magazine website, owning UX and UI end-to-end in Figma. My approach focused on harmonizing editorial and e-commerce experiences, ensuring readers could shop the style and stories they loved without leaving the site. OUTCOME A fully reimagined Complex.com experience that turns culture into commerce—blurring the line between reading and shopping, and giving fans new ways to buy into the Complex lifestyle. CREDITS JONATHON BURFORD, CD J MELILLI, DESIGN LEAD, UI UX MARCUS HAMMONDS, DESIGNER MARIA FERRARESI, ART DIRECTOR
