WILL.I.AM

CAMPAIGN / ART DIRECTION / WEB DESIGN

Brief

SUMMARY Founded by innovator and global music artist will.i.Am, I.AM+ is a Hollywood-based technology company whose mission is to create technology hits that create a ripple effect across pop culture. The vision is to create a community of creatives and coders who believe that through music and technology, we can usher in a powerful new era built on ai. Over the course of the year, we rebranded the company, crafted a new product name, redesigned the product and updated the packaging to create a more clean sophisticated look. FOCUS Art Direction Branding Mobile & Web Design Product Design Visual Design YEAR 2017-2019 CREDITS Mazik, Creative Director J Melilli, Art Director Ken Edmonds, UX / Motion Jess Cha, Designer Coco Tigler, Designer Tina Virani, Designer

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