Brief
SUMMARY Based in San Francisco, California, Vida is a collaboration between designers and makers around the world that brings original, inspiring apparel and accessories to you - creating beauty every step of the way. Serving as the Creative Lead at Vida, I conceptualized, developed, and implemented an innovative design strategy turning general ideas into both powerful and meaningful concepts, which produced a variety of creative solutions for the consumer experience. In addition, I lead organization and process-oriented efforts for the broader creative team in order to support the strategic vision set by the CEO. Starting title: Visual Designer Promotion title: Head of Design FOCUS Art Direction Branding Mobile & Web Design Product Design Visual Design Editorial Events Video Production CREDITS Umaimah Mendhro, CEO Cameron Preston, CTO J Melilli, Head Of Design Connie Kim, Marketing YEAR 2014-2015
