Brief
PROJECT Step into the electrifying world of Tove Lo's Dirt Femme Tour, where music met digital innovation at the iconic Wiltern in Los Angeles, California. Teaming up with Live Nation and Veeps, Tove Lo delivered an unforgettable sold-out show that transcended physical boundaries through a dynamic livestream experience. Our mission was to craft a comprehensive 360 campaign that not only captivated fans worldwide tuning in from their devices but also ignited excitement for those en route to the Wiltern. From strategically placed billboards around the venue to a digital blitz across social media platforms, our campaign not only promoted the event but also fostered unparalleled brand engagement and fan interaction. Get ready to be transported to the heart of the action, whether you're joining us from home or in the pulsating energy of the Wiltern crowd. CREDITS J Melilli, CD Brooke Bluestien, Lead Designer John Vallance, Video Editor Rose Shelly, Marketing Kenny Jamez, Photography YEAR 2023
