Brief
SUMMARY Vevo is the premiere place to watch music videos. When I joined in the summer of 2015 we discussed rebranding the company from the ground up. Focusing on technology, we started with redesigning the entire product line and then moved into positioning the company with a new look and new energy. In only one year, we conceptualized, designed and launched the company's new brand with amazing feedback from the leaders in the industry. The following is only a glimpse of all the work that was done. Starting title: “UI Designer” Promotion: “Product Design Lead” FOCUS Art Direction Mobile & Web Design Product Design Visual Design CREDITS Simon Waterfall, ECD Jon Ramos, VP Design J Melilli, Design Lead Agency: Violet YEAR 2015-2016 MOTION GRAPHICS BY VIOLET OFFICE . ARTWORK PRODUCED FROM LOCAL ARTISTS AROUND THE WORLD. One app. Many platforms. APPS ON MULTIPLE WERE REDESIGNED TO ENHANCE THE VEVO EXPERIENCE VIA WEB BROWSERS, IPHONE, ANDROID AND TV PLATFORMS. iPhone App A SIMPLE, INTUITIVE USER INTERFACE WAS DESIGNED FOR QUICK ACCESS ON-THE-GO TO THE LATEST CURATED PLAYLISTS AND FAVOURITE 'MY LOOP' VIDEOS. Web App THE BROWSER-BASED APP WAS DESIGNED AND BUILT RESPONSIVELY FOR AN OPTIMAL USER EXPERIENCE ON LARGE DESKTOP MONITORS THROUGH TO TABLETS AND MOBILE DEVICES. A new approach to Apple TV Apple TV App THE 4TH GENERATION APPLE TV PROVIDED AN OPPORTUNITY TO EXECUTE THE VISION FOR THE LOOP BRAND IN A FULLY CUSTOMIZED WAY AND CREATE A PREMIUM EXPERIENCE IN THE LIVING ROOM. VIDEOS https://www.youtube.com/watch?v=aMHzfpC3bX0 https://www.youtube.com/watch?v=gFsZ69nFES8
